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City of Los Angeles and Atlantic City

Los Angeles and Atlantic Cities Tourism and Convention Boards

Developed brand strategy, implementation plan, marketing activation plan, and revenue generation plan. 

 
 
 

 
 

SWAROVSKI

 “Sparkling Secrets” global heritage exhibition.

Creative Director for first global traveling brand exhibit launched in Shanghai, China. Developed brand and marketing strategy for a modular, traveling, global 25,000 sq. ft. exhibition. Integrated experiential technologies both on and offline. Built user experiences while growing local and global communications. 

Results: Shanghai exhibition attendance 40,000. Seoul exhibition attendance 110,000. Microsite 1.6M views.

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Kering

Engaged to build and present an Augmented Reality mobile app representing group wide creative assets and latest e-comm techniques at the annual Global Leadership Conference. Additionally, programmed motion eye sensor and facial recognition technology display screens for audience interaction.

 
 
 

 
 

CHRYSLER GROUP

Creative Direction for the launch of the Chrysler Group reveal at the North American International Auto Show showcasing the Jeep, Dodge, and Chrysler brands. Deliverable included the concept, creative direction, talent, music, photography, set design, event coordination, support of corporate marketing and client & agency relations. 

 
 
 

 
 

SAFILO

Foresaw and proactively originated first to market business model for 3D / Augmented Reality technology program with eyewear licensing partner. Fostered development agreements between Dolby 3D, Stella McCartney and Giorgio Armani brands.

 

 
 
 

 
 

Clear Magazine

Originated award winning design and lifestyle publication. Special printing techniques introduced sheets of plastic and magnet. Unique in book advertising on heat sensitive papers. Revolutionized traditional publishing, print, design and content delivery models. Winner of over 25 design and editorial awards. Coveted cover designs by Philippe Starck, Marcel Wanders, Campana Brothers, and other recognized names. Partnered of GM’s 75th anniversary of automotive design with an all plastic issue. Adobe Innovators showcased Clear’s innovative editorial inspiration. 

 
 
 

 
 

W HOTELS

Procurement of new revenue streams and audience engagement through dedicated microsite. Translation and management of the website for multiple regions.

 
 
 

 
 

HARRODS

Developed custom diary designed around the strategy of “Waking Dreams.” 

 
 
 

 
 

BMW Group Design Works U.S.A.

Delivered group strategy for entry into the energy sector through a 360 approach to sustainable design solutions for the industry. 

 
 
 

 
 

AMULETI J

Client: Mariella Burani,
Designs; Gabrielle Colangelo.

Stylist for Amuleti J included all runway and campaign styling during multiple seasons of Milan Fashion Week. Included runway and campaign styling and creative direction, talent casting, soundtrack direction, location scouting, set and lighting design, hair and makeup casting.

 
 
 

 
 

PORSCHE

Custom publishing and design, photography, casting, and styling. Special printing techniques included rubberized tire tracks cover design. 

 
 
 

 
 

POP MAGAZINE

U.S. Editor of UK fashion glossy. Client, fashion, advertising and marketing support. 

 
 
 

 
 

AUTOMOTIVE GAMING
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Repositioned the business model of a mono brand social media racing game into a multi brand online automotive platform to become a social gaming destination for the automotive vertical. Developed groundbreaking in-game ROI for partner brands and their data. Brand partnerships with first ever non-licensed OEM partner. Introduced a 3D real time social configurator. Built advisory board and sales team. Pitched funding. 

 
 

 
 

ART BASEL MIAMI BEACH INFLUENCER EVENT

Clients: Bentley and The Macallan

Designed a private event with world-renowned product designers re-envisioning the delicate balance of Bentley by reinterpreting private jet travel, the human form, and furniture through the lens of the brand. A Bentley first to welcome outside designers to work with the global HQ design team. Event management included delivering the press and VIP invite list. 

 
 

 
 

CLEAR ELEVATION EVENT

Designed private NYC Design Week event at the Top of the Rockefeller Center.

Collaborations with designers included Marcel Wanders, Campana Brothers, Studio Dror, each curating showpieces specific for the event.